Viewability’s lack of standardization has been a continual source of frustration among both advertisers and publishers. The MRC declares a video ad viewable if it's 50% visible for 2 seconds. But is that what true viewability looks like? This panel will dig deeper into the different standards of viewability and explore what truly makes a video ad viewable.
Moderator: Jim Daily, Presiden, Teads
Tomas Martinez, VP, Media Director, Total Market, Procter & Gamble at Starcom MediaVest Group
Vanessa Watts, SVP, Group Account Director at Havas Media
Marissa Dunlop, Director, Sales Planning & Marketing, Slate